Step One - The Planning Stage:
Meet with Phyllis Harb to determine your listing price. Phyllis will establish a customized marketing plan for your home. Listing paperwork is signed and numerous disclosures as mandated by law are prepared. Now is an excellent time for Phyllis to order certain inspections, such as a complimentary termite report, so that these costs can be factored into your "net".
Step Two – Meet with Decorator/Home Stager:
A complimentary home staging consultation is provided by Phyllis Harb. Learn which inexpensive improvements are suggested which will enable you to sell your home more quickly and for more than your cash outlay. How much you do, or spend, is your decision, each home seller has their own needs; often simply rearranging furniture is all that is suggested.
Step Three – Professional Photographer:
The stage is set, time to meet with a professional photographer which is also included in Phyllis’s array of services.
Step Four – Coming Soon Marketing:
Signage, Internet and print advertising. This type of pre-advertising stimulates the appetite of the market.
By the time we are ready to show your home, we will have a backlog of buyers and Realtors® waiting to view your home.
Step Five – On The Market:
Multiple listing service, broker caravan, showings. We have prepped and primped: lights, camera, action - it’s now show time! Phyllis will input your listing into the MLS and arrange for a Broker's Open House (caravan). The broker’s open house is a terrific tool to get as many Realtors® as possible into your home in a short period of time. Don’t let anyone tell you otherwise: the most productive open house from a seller’s point of view is the one directly following the broker’s open. Phyllis will invite local Realtors® to send their clients to your open house; their Realtor® can stay home, while Phyllis holds your home open to ensure maximum attendance of qualified buyers.
Step Six – Review and negotiate offers (for the highest price and best terms):
This is the time for Phyllis to verify the buyer’s qualification. In addition to a lender's prequalifcation letter, we will often want to review evidence of their down payment and proof of their FICO score.